Strategy — Website Design — Merchandise Design
N3wdoom is a nonprofit based in Omaha, Nebraska, dedicated to empowering underserved individuals and families through educational and experiential resources. Their work emphasizes community engagement with youth and families, supporting returning citizens, and aiding educators. N3wdoom’s motto, "We turn individuals into assets, then families into businesses," reflects their commitment to fostering economic and community growth.
Empowering N3wdoom with Comprehensive Brand and Web Solutions
N3wdoom approached us to lead the design of their new website, with the goal of creating a platform that would reflect their values, educate visitors about their mission and initiatives, facilitate easy program sign-ups, streamline donations, and offer supporters a way to purchase branded merchandise. Beyond the website, N3wdoom also wanted a merchandise line ready to launch alongside the site, supported by a new logo and fresh marketing materials, both print and digital.
We began by immersing ourselves in understanding N3wdoom, their audience, and the specific criteria for the site. After extensive consultations with the N3wdoom founder, we designed a website that not only provided essential information and e-commerce capabilities but also highlighted the organization’s four key pillars on the homepage, each with accessible links for more information and program sign-ups. We ensured that a donation button was prominently placed at the top and bottom of every page for easy access by donors. The e-commerce section was tailored for seamless purchasing and order tracking, ensuring a smooth experience for both customers and the N3wdoom team.
To accompany the website launch, we also designed a core merchandise line that included shirts, hoodies, sweatshirts, tank tops, hats, beanies, and stickers. While N3wdoom had some initial design elements, we vectorized and refined them for print and introduced fresh designs to broaden the range. Additionally, we crafted a new logo to encapsulate the merchandise line and designed promotional materials for both digital and print use at their events. The result was a fully responsive scalable website and partnering merchandise that aligns with N3wdoom’s mission and supports their ongoing outreach efforts.
