Strategy — Creative Direction — Creative Design
Dated Fafed Worn Vintage Store is the flagship thrift store founded by the creator of Dated Fafed Worn Vintage Meet. Located in Deep Ellum, Texas, the store specializes in high-end vintage sportswear and music apparel, offering a meticulously curated selection of graphic tees, jerseys, hats, and sneakers from the 80s, 90s, and early 2000s. Known for its exceptional quality and attention to detail, the store has become a must-visit destination for standout vintage clothing and accessories and is widely regarded as Dallas’ best vintage store.
Bringing Dated Fafed Worn’s Brand to Life In-Store
When the founder of Dated Fafed Worn decided to expand the brand by opening the flagship Dated Fafed Worn Vintage Store, we were once again the team he trusted to bring his vision to life. With a strong brand identity already established through our work on the Dated Fafed Worn Vintage Meet, our mission was to translate that same distinctive aesthetic into a cohesive brick-and-mortar experience.
We began by refining the existing logo, making subtle changes to reflect the shift from "Vintage Swap Meet" to "Vintage Store," ensuring that the brand’s identity was clearly communicated. Next, we designed and prototyped the neon sign for the storefront, capturing the vintage vibe and making the brand instantly recognizable to passersby. Inside, we continued to infuse the brand's personality through carefully crafted details, including clothing tags, shopping bags, and in-store signage that maintained consistency with the established color scheme and typography.
In addition to the physical elements, we updated the website we had previously developed, adding a dedicated page for the new store that was easy to access from the home page. To enhance the store’s digital presence, we integrated it with Google Maps, ensuring potential customers could easily locate and learn about the store online. We also created exclusive in-store merchandise, from shirts and hats to stickers, all designed to promote the brand and resonate with its loyal customers.
The final phase of the project focused on building anticipation and maintaining engagement through targeted digital and print marketing materials. From the store’s announcement to its grand opening and beyond, we developed a range of promotional content, including flyers, social media posts, store vlog videos, promo videos, invitations, and more, all designed to keep the brand top of mind and draw crowds to this new retail destination.
