Branding — Campaign Development — Logo Design
DFW Vintage Swap Meet is Dallas’ premier indoor buy, sell, trade experience, bringing together vintage enthusiasts from around the world. Hosting multiple events each year, they feature over 50 vintage vendors, special guests, food, live music, and more, creating a vibrant atmosphere that connects passionate collectors with savvy entrepreneurs.
Crafting the Identity and Campaigns for DFW Vintage Swap Meet
DFW Vintage Swap Meet's founders came to us with a clear vision for their new innovative vintage venture but needed our expertise to bring it to life visually. They sought full creative direction to establish a cohesive brand identity and develop event campaigns that would capture the essence of their unique experience. Our role was to develop their branding from the ground up, including designing a cohesive branding package with key design elements, developing campaigns for their events, and crafting a visual style that would resonate with vintage enthusiasts and entrepreneurs alike. While they had the concept and operational plans, we were brought in to define and execute the aesthetic and vision.
Our process began by holding collaborative meetings to gain a deeper understanding of their vision and goals, which helped us define the brand’s personality. After developing multiple visual identity concepts, we collaborated closely with the founders to finalize a branding package that included a logo, color palette, typography, and usage guidelines. The next phase involved designing a comprehensive marketing campaign for their inaugural event. Our goal was to instantly convey the vintage theme, clearly communicate event details, and draw attendees to this new experience. We crafted digital and print materials like posters, social media content, vendor announcements, web banners, and giveaway materials, all tailored to various platforms.
On the day of the event, our designs extended to vendor and staff badges, banners, and merchandise, creating a seamless and engaging experience for all involved. Over the years, we continued to provide creative direction and campaign development for multiple DFW Vintage Swap Meet events, building a strong and cohesive brand presence.
