Strategy — Branding — Website Design
Dr. Kamela Joy is an Academic Dean of STEM, author, and leading expert on STEM Entrepreneurship. Her work bridges the gap between STEM education and entrepreneurial skills, highlighted by her book "What's the Business with STEM?" and her innovative curriculum consulting. Recognized with the 2023 BizTimes Media Notable Women in STEM award, Dr. Kamela Joy continues to empower future leaders to incorporate STEM entrepreneurship into their teaching.
Expanding Dr. Kamela Joy's Brand and Influence
Dr. Kamela Joy approached 337 Creations with a vision to expand her presence beyond her role as an Academic Dean of STEM and establish herself as a leading expert in STEM Entrepreneurship. She sought full creative direction, including strategy, branding, logo design, and campaign development for her book release. Additionally, she needed a new visual identity, printed materials, and a website to showcase her book and consulting services.
We began with strategic consultations to understand her goals and aspirations. From these discussions, we crafted a comprehensive visual identity that aligned with her new direction. This included a logo, logomark, color palette, typography, and social media templates. To further solidify her brand, we designed a website that not only provided easy access to information about her mission but also featured e-commerce capabilities for selling her book online. To support the launch, we structured and designed an email marketing campaign to promote her book and website.
Our partnership with Dr. Kamela Joy continues as we assist with ongoing campaigns, ensuring her brand remains strong and impactful.
